‘Wicked Thinking’ Wicked Life

An Introduction to Wicked Thinking

For anyone wanting to create a life of no regrets I’ve collated years of research and study and narrowed it down to the four essentials you need to sculpt a great life or a great business.

Wicked Thinking combines wisdom from abundant minds to shift your thinking from “I can’t do it” to “I can do it.”

If you have a goal or a dream Wicked Thinking will help get you there.

What is Wicked Thinking?

It’s a way to gain wisdom without the wait or the heartache.

In reality its brain robbery and all the greats do it.

It is the only way to achieve success if success is what you are after.

Successful people aim for results. They have in their mind the result they want before they start and they don’t settle for less than they desire.

Imagine, if you can, the concept of your life in a nutshell, or a seed like an acorn. When you plant the acorn you end up with an oak tree. The infinite intelligence, (inevitability) was in the seed before it was planted. The seeds for life are your ideas. When you plant your ideas in fertile ground (your mind), care for them, feed and nurture them in the right way, the result will be inevitable. The trick is to know which seeds to plant and what you need to fertilise your mind (and your ideas). That’s what Wicked Thinking is intentionally used for.

Of course you can plant a weed – many do – but if you plant an acorn it is much more valuable in the end because it produces many more acorns and provides shelter and protection for abundant life. It is much more valuable than a weed. Weeds pop up everywhere (I call this weedy thinking) and if you don’t get rid of them they can kill a good mind or run rampant, stopping the good stuff from growing and you from prospering.

The reason I can give you these ideas is the same reason you are reading them now. You are, as I am, a seeker of information and seekers will find what they are looking for if they persist.

Information, skills and experience matter but wisdom to know what to do and what not to do is the easiest and safest way to get what you want in life.

Wicked Thinking is the result of investigation, research and study to learn ‘how to be successful in business.’ All businesses start with an idea but not all businesses succeed and not all businesses are great.

Great businesses parallel a great life and anyone can create one if desired. Ideas are the seeds; the intelligence for a great business life is built into the idea. Ideas needs to be planted and nurtured (in your mind) if you want to reap a great harvest in the end. You can use wicked thinking to manifest a great life because it’s your thinking that makes success inevitable.


Cover created by Emma Sorrentino




This book is dedicated to my best friend, business partner and bed mate since 1978. Thank you for all the years of love and support, and the belief in creating a better future.

I give thanks to all the wonderful people who have contributed to changing my life and the wisdom I share. Acknowledgements are at the end of the book along with book titles, authors, podcasts and website links.


Chery Lanne

“Your imagination is your preview of life’s coming attractions.”

— Albert Einstein, Physicist


Chery Lanne at her mother’s funeral after she died of cancer, aged one year and eleven months.

No mother or child should be at the mercy of big business, bullies or an unnatural environment.

It’s time to change the paradigm to put you in charge of your future and not let big business dominate and dictate for their benefit only.




No content in this book is to be taken as a cure, treatment, supplement or advice in the cure of any disease, ailment, financial situation or absolute solution if your life is going down the gurgler. This book is about prevention to win the game of life. No animals were harmed in the research undertaken to bring you these answers, not Betty the crow, Bruce the sheep or the three little pigs. In no way are the abundant minds referred to in this book accountable for your success or outcomes in life. There is only one person responsible for your outcomes and that is you.

If you are after specific information on health, relationships, careers or business be sure to ask as many well informed and proactive experts you can find. You can begin with the list and links in the back of this book. A great life is not built around cutting corners or settling for instant soup. A great life evolves from well-defined targets, due diligence, good habits and lessons learnt from abundant minds. Be prepared to be a meerkat and look out for what may harm you. You have to stick your head up above the crowd otherwise all you see is sheep.




Preface (the nut shell)  

A message from Chery Lanne    

Introduction and overview  

Chapter 1. The Ultimate Benefit

Freedom and full control

Chapter 2. First Things First

Sometimes the truth hurts

Chapter 3. (Why) The Mind Rules

Build power from within

Chapter 4.  Life Is Like Business (Serious Value)

Begin with the end in mind

Chapter 5. Everything Counts

ESSENTIAL #1: A Healthy Body, Mind, Heart and Spirit

Chapter 6. Love and Leadership

ESSENTIAL #2: Love matters

Chapter 7. Work,Happiness and Fun

ESSENTIAL # 3: Work you love to do

Chapter 8. (What to Gain): Freedom

ESSENTIAL # 4: Assets

Chapter 9. What the Experts Say

Interviews with abundant minds

Chapter 10. The Big Picture

Rules of Wicked Thinking … the conclusion

About the Author    

Grandmothers Wisdom    

Reference Section: Books, Podcasts, Websites



(The nut shell)

Wicked Thinking is a compilation of condensed wisdom from great thinkers and achievers, and lessons learnt from getting things right and wrong.

Wicked Thinking focuses on the highest priorities in life, Health (the greatest wealth), Love (makes life worthwhile), Work (you love to do) and Money (the emergent from doing something valuable). You can be happy and poor but if you choose happy and rich, life seems somehow much better.

You will be exposed to the truth of life and business that is not taught in school, mainly because the educators don’t know or don’t want you to know.

Wicked Thinking is a philosophy to give you an edge in life and business, if you are after one. That is a big IF, because it means you must be willing to strive for above average, not settle for less or leave the extra off extraordinary.

Abundant minds look for more, are willing to learn more and achieve more.

You can too if you know how to think differently.

You will find this symbol throughout Wicked Thinking.

This symbol of infinity stands for never ending learning and prosperity and it is the sign of wisdom worth remembering.


“Our eyes only see and our ears only hear what our brain is looking for.” – Dan Sullivan, Strategic Coach


Building your life or your business to be a great big ASSET is a skill; if hard work was enough, donkeys would have followers.

In fact donkeys do have followers and that is a problem.

Learning to take control of your mind is required – sheer persistence is not enough.

The rest of your life starts by making a decision – not tomorrow – today – right now.

Success can be learned, ultimately it is earned, just like any skill, through practice and perseverance.

Borrowing a line from Oprah Winfrey “what I know for sure,” it’s your thinking that makes the difference.


A message from Chery Lanne

“A caterpillar must spin its own cocoon; it gives up its known existence in order to become a butterfly.

Changing your mind is the catalyst to metamorphosis into a butterfly.

Without change you risk never being able to fly.”


“Wicked thinking is the art of thinking differently; trouble is, it’s the hardest thing to do.” – Chery Lanne


“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”   Alvin Toffler


This book contains some secretes but it is not The Secret, that book has already been written. Wicked Thinking is about the truth, even if the truth hurts. Read it with an open mind because you will need one to gain an advantage in life. You can accomplish anything you put your mind to. Attempting to do it on your own is the hard way. Learning from abundant minds is the smart way.

You can believe anything you want and most people do. Successful people are different; they believe in themselves and they act on that belief. Successful people use optimism and positivity as super powers. Unsuccessful people use scarcity and negativity to breed more lack and pessimism.

Here are some quotes to ponder.

Napoleon Hill; we become what we think about most of the time.

Dan Reeves, Football Coach; difficulties in life are intended to make us better not bitter.

Tom Hopkins, sales trainer; being miserable is a habit. Being happy is a habit. The choice is yours

Mark Manson sums up The Secret pretty well in a blog which I basically agree with.

Just using The Secret “Law of Attraction” model can seriously stuff you up. As Mark says, “at some point, you actually have to, you know, do something.

MORE is gained from abundant minds than relying on your own.

Super-duper insight; information is never valued until after you need it.

One of the keys to success is valuing the information before you need it.

I’m keen to expose the truth and explain what I discovered when I stopped thinking ‘I know.’

It turns out most people think they know. Most people think they are in control.

Everyone has the potential to be successful if they make the right choices. The problem is most people do not realise they are not the one making choices. Someone else is; I found that out the hard way.

You are controlled by others unless you take responsibility for your thinking and where your knowledge comes from; your thinking controls your actions, your decisions and your success or failure.

It turns out uncovering the truth hurts and admitting you were wrong takes courage.

Napoleon Hill said “the opposite of courage is not cowardice, it is conformity.”

From a very early age we are conditioned to think, behave, act and even work to suit someone else’s benefit. In school we are taught in a way that suits the system not the individual. It would not be possible in classes of twenty to thirty students, or more, to cater for every individual or every personality type. It is not the fault of the teacher, well not most of them; the system is set up to suit the end user; that would be the Government or big business. I discovered flaws in our systems when I researched how to be successful in business. The current systems do not teach you to think for yourself, they do not enable you to break away from a paradigm of control by others.

I searched the World Wide Web for marketing and business courses and how to be successful. After completing numerous training programs an email from Eben Pagan landed in my inbox offering Accelerate High Growth Business training. I discovered the Law of Attraction in business is marketing. What followed was a journey of discovery and a trip around the world ending in Chicago at a three day intense marketing summit. Learning from the best presenters in the world changed everything, the way I looked at business, the focus of my attention and the direction for the future.

Being successful in business was not my only focus; I set about researching another of my greatest passions; health and wellness. I discovered most people do not have control over the most important thing in life, their health; most leave it up to others to decide their fate. Marketing, social influence, where the money comes from, ignorance and cognitive bias proved to be the biggest contributors to failure. Actually it is not your fault. Not many people know what is really happening. Dr D, or rather Dr Peter Dingle sums it up wonderfully in his book ‘Take Control and Realise Your Potential’ where he states the major disease of the 21st century is how we think.

If it wasn’t for The Wellness Guys; Dr Damian Kristof, Dr Laurence Tham and Dr Brett Hill, from The Wellness Couch, Dr Dingle, from Dingle Wellness, Nicole Bijlsma from the Australian College of Environmental Studies, Eben Pagan, Albert Einstein, Hippocrates, Charles Darwin, insights from my business coach from Rich Dad Coaching, and many other abundant minds I researched I would still be attached to the old me. My past life was like living in a fog, you can’t see very far in fog. Today the sun is shining and I get to view life from a different perspective. When you see things clearly everything changes. I reflected on the past; to understand me on the inside and my way of doing things. This happened after reading Stephen Covey’s book Seven Habits of Highly Effective People multiple times. Knowing yourself and realising the paradigm of you is a bit difficult to handle at first. It turns out no one really knows who you. And many don’t understand why they do what they do. People rarely understand how the mind works, or why your memory can’t be trusted. People rarely spend enough time getting to know you, which results in assumptions; they put their own perspective on everything which clouds judgement’s resulting in biased opinions which is, in reality, lack of understanding or clarity, lack of empathy or perspective, and lack of consideration for the other person’s point of view. Biased thinking causes huge problems in business and in life.

My hope is to give you a new perspective and the ability to change your outlook on life, to intentionally change your thinking and your subconscious mind and adopt a different approach to health and wealth creation. Whether you wish for a better life or a better business, benefits are provided for both if you open your mind and accept the wisdom of others. Change happens whether you like it or not, why not encourage the right kind of change from this point on. Self-change happens when you are ready, willing and able to accept you were wrong and redirect your course of action. Alternatively forced change happens when you resist the subtle signs along the way. A speeding fine is forced change, so too is a cancer diagnosis. Forced change happens when someone or something else gains control. Forced change is rarely accepted as a good thing or identified as a positive influence resulting in change. Forced change can work but it’s not what the world needs because often it can do more harm than good. What the world needs is better leaders with ethics and morals to rein supreme at the highest level. Our historical past was written by the people that wanted to control us. Thinking is changing but I’m not sure it will change fast enough to set people on the path to enlightenment. Keep that thought in mind because you will need it to create the future without the controllers in control. This book is designed to give you control over your thinking to give you control over your life.

This brings to mind a quote from a book I read in High School, ‘Animal Farm’ by George Orwell. “All animals are equal, but some animals are more equal than others.”  Animal Farm is about communism and control, and it’s a very good analogy of what happens in corporations with a focus on profit at any cost. Wicked Thinking is different because it delivers messages through animal stories to shift your thinking to give you freedom to choose and decide what you want to focus on to get more life out of life.

You will find out in the depths of Wicked Thinking why equality was created to keep you from being the supreme ruler of your life. Being equal or focusing on equality was a script they wanted you to follow. We are not equal and never will be equal. Equality is a made up word to suit someone’s agenda. What you can aim for is to be a free-thinking or freedom to choose your direction or financial freedom which some people believe requires millions of dollars in the bank, but that is not true because wealth is relative based on need. The need of one individual will be different to another based on conditioning or what you are conditioned to believe. I aim to expose why freedom is not linked to money alone, nor does it deliver freedom or fulfillment.

Freedom comes from clarity of mind and understanding cause and effect. Freedom is not without cost, you must want to be more than ordinary. Learning how to become extra-ordinary is the key to life’s great door. By adding extra thinking tools means you do not have to settle for ordinary. Ordinary and equal are different sides of the same coin, designed to keep you under control. It’s a flawed coin because it’s not designed to give you control, it’s designed to give others control. The only way to be free of control by others is to strive to be above average. Being above average is in your best interests. Above average means you are not controlled by herd mentality. Herd mentality is the same as sheep mentality. That means when you constantly do what everyone else around you is doing you are sheep walking. Sheep walking can lead to slaughter.

I believe the wisdom I gained from abundant minds is worth sharing. To keep this information and insight to myself would be selfish; it is worth more than money can buy. It is worth a lifetime.

When in business previously the similarities of a great business and a great life were not evident. Only when I changed what I was looking for did the information come streaming in and it hasn’t let up.

You can change your journey through life by changing the decisions you make. You can change what you get by changing what you are looking for. Believing there is nothing more you can do to help your circumstances stops you from looking. You cannot redefine the past but you can design your future any way you choose. The big mamma of all thinking happened when I realised you are choosing your outcomes whether you make a conscious decision or not, because that in itself is still making a decision. For those that missed that point. Not making a decision, leaving it up to someone or something else, is still making a decision because inability to make a decision in your favour guarantees the result you get will be in someone else’s favour.

Wicked Thinking provides the opportunity to get a better return on your biggest investment; the investment in you.

The second big Ah Ha happened when it became clear you can do just about anything as long as you surround yourself with the right people willing to help you; there is one caveat, you must be willing to give back. Those that accomplish great results, have successful careers, are successful in businesses or achieve championship status do not do it alone. Champions surround themselves with people that know more than them. Choose some real live in your face mentors, experts or coaches and back them up with great books, podcasts, blogs, events and training courses. Education  and learning never stops, that I know for sure.

Hint: sometimes it’s cheaper and faster to pay for knowledge than learning by default. Learning by default is learning from your own mistakes which is costly and time consuming. Learning from mistakes others have made is way smarter and gets you to your goals quicker and with less heartache.

Success is not luck, nor is it certain just because you studied, work hard and have a dream.

Success is earned, first with the desire to achieve followed by determination to never ever give up. You cannot leave the driving to anyone else, it must come from within. When I discovered others were in control I realised the current paradigm must be reversed. You must be the driver of your destiny and gain full control of the steering, otherwise you could be heading down a dead end road.

As Seth Godin says, “it’s not about following someone else’s map; it’s time to draw your own.”

My suggestion is not to attempt to draw a map on your own, make a wise decision to find others who know more than you about map drawing to a successful destination. It’s the same as knowing what seed to sow; you cannot sow a weed and end up with an Apple tree. There will be nothing to reap when it’s time to harvest.

It is amazing what happens when you put different looking glasses on. This blog written by Seth Godin came to me at a very timely moment.

Shouting into the wind – Seth Godin

Anything worth shouting about is worth shouting into the wind.

Because if enough people care, often enough, the word spreads, the standards change, the wind dies down. If enough people care, the culture changes.

It’s easy to persuade ourselves that the right time to make change happen is when it’s time. But that’s never true. The right time to make it happen is before it’s time. Because this is what ‘making’ means.

The most devastating thing we can learn about our power is how much of it we have. How much change we could make if we would only speak up first, not last. How much influence we can have if we’re willing to look someone in the eye and say, “yes.” Or, “this is our problem, too.” Or, “this must stop.”

Yes, there’s wind, there’s always been wind. But that doesn’t mean we shouldn’t stop shouting.

Thanks Seth.


Quotes to set the mind or thinking on the right path.

 “An investment in knowledge pays the best interest” – Benjamin Franklin

“Do not go where the path may lead, go instead where there is no path and leave a trail” –  Ralph Waldo Emerson

“Trying to please everyone is impossible; instead, please yourself and those that matter.” – Chery Lanne


What will Wicked Thinking do?

Wicked Thinking gives you the ability to create a great business or a great life. A great business is in the top 2% of businesses because they are built on fundamentally different ground. Most importantly you can channel this wisdom and build a great life.

Wicked Thinking is the 20% that gives you 80% of the results. That’s the Pareto Principle. This could be the winning edge, for more control, more fun, more freedom, more money and more life if that is what you are after. This means you concentrate on the 20% that will give you the best results. If you don’t know what the 20% is that makes the difference in life or business you may want to find out; otherwise you will spend 80% of your time on things that don’t work.

You could be trying very hard to succeed without much success. As the saying goes “doing the same thing over and over and expecting a different answer is the first sign of insanity” or it could be learned helplessness. Understanding that one concept could be the catalyst you need to shift your thinking.

Changing your thinking is the only way to get something different from what you already have. Some people choose sameness over difference. Sameness makes everyone accept the same as they have always got and the same as everyone else. Difference is a choice only high achievers look for.

By now you may be wondering; what is the difference between The Secret (Law of Attraction) and Wicked Thinking?

It’s the answers and the questions you need to ask.

Most people don’t know these answers exist, so they don’t ask the questions.

(Cracking the nut shell) Wicked Thinking provides the antidote when the Secret doesn’t work.


End of Extract

NOW AVAILABLE: Wicked Thinking Workshops to help develop skills to get what you want in life

WICKED Thinking Workshops build brain power to put you in control of your life.

If you are interested in sculpting a life of no regrets leave your details here.

We may be able to help you solve some monumental problem(s), or we may not, but if you don’t ask you will never know.

More quotes to ponder:

“We shall require a substantially new manner of thinking if mankind is to survive.” – Albert Einstein

“Intelligence is the ability to adapt to change” – Stephen Hawking

Wicked Thinking Workshops combine wisdom from abundant minds, knowledge to sustain you for life and lessons learned from getting things wrong and right.

“Success depends upon previous preparation, and without such preparation there is sure to be failure.” – Confucius

To achieve more in life requires many things but three of the fundamentals include; desire, persistence and an open mind. Closed minds are like parachutes, they don’t work and they can lead to failure (and dead people).

Open minds are more absorbent and more aware of the things that matter.

That’s why Wicked Thinking is critical for survival.

To understand more about Wicked Thinking for a wicked life you may want to Learn How to Create a WICKED Home and why 5G is not all it’s cracked up to be. Click here to learn more or here to attend the WICKED Thinking Workshop: Survival of the Smartest Kids & Healthy Building Workshop, Melbourne.

Thanks for reading.

Chery Lanne

PS. One of the secrets to a great life is to have people around you that care about the things you care about. Please share to give the ones you love a wicked advantage in life.